Paid Social

12-20h typical

Digital Marketing12-20h

Reach your ideal customers where they spend their time

Targeted social advertising across Meta, LinkedIn, and TikTok that drives awareness, engagement, and conversions.

Best For

  • Visual brands with strong creative assets
  • B2C and B2B companies with defined audiences
  • Businesses ready to test and iterate

Not Ideal For

  • Brands without visual content or creative
  • Extremely limited budgets (<$3k/month)

What You'll Get

  • Targeted reach to your ideal customer profile
  • Creative testing data to inform future campaigns
  • Multi-platform presence and brand awareness

Prerequisites

  • Meta Business Manager or LinkedIn Campaign Manager access
  • Brand assets (logos, product images, or willingness to create)
  • Landing pages or website ready
Deliverables

What's Included

Audience research and targeting strategy
Campaign setup across platforms (Meta, LinkedIn, TikTok)
Ad creative development (static and video)
A/B testing framework and execution
Budget optimization and bid management
Pixel/conversion tracking setup
Monthly performance reporting
Creative refresh and ongoing optimization

Final scope is prioritized in sprints, this is the standard baseline.

Capacity Planning

Time & Capacity Explainer

We don't bill hourly. We work in sprints with capacity buckets. Here's how this service fits.

Execution Coverage

40h/mo capacity bucket for ongoing execution

This Service50%

Fits within standard monthly capacity

Growth Partner

Higher capacity + priority for heavier services

Recommended for Heavy Months

Best for multi-service execution or heavy project months

AutoPilot

DIY with templates and async support

Not ideal for this service - requires hands-on execution

Typical Month Capacity

Light Month10-20h
Standard Month20-40h
Heavy Month40-80h

Heavy project months (photoshoots, launches, major campaigns) are planned in advance. We allocate capacity across sprints and coordinate with your timeline.

Expand Your Sprint

Modules & Add-ons

Common add-ons that increase scope and value. These are scoped separately and planned in advance.

Photoshoot Module

Professional product or lifestyle shoot for ad creative

25-40hAdd to Sprint

Video Production

Short-form video ads (15-30s) for social platforms

20-35hAdd to Sprint

Landing Page Build

Custom landing page for social traffic

20-30hAdd to Sprint
How We Work

Example Sprint Month

Here's what a typical 4-week sprint looks like for this service.

W1

Discovery & Creative

Audience research, creative brief, asset collection, and campaign planning

W2

Campaign Launch

Ad creative production, campaign setup, tracking implementation, and launch

W3

Test & Optimize

A/B testing, audience refinement, creative iteration, and performance monitoring

W4

Scale & Report

Budget reallocation to winners, performance analysis, and next sprint planning

Questions

Frequently Asked Questions

Explore More

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Ready to ship real work?

Book a consultation to discuss your project. US-based team, 24-hour response time, sprint-based delivery.