Paid Search

10-16h typical

Digital Marketing10-16h

Capture high-intent buyers actively searching for your solution

Strategic Google Ads and Bing campaigns that turn search traffic into qualified leads and revenue.

Best For

  • Businesses with proven product-market fit
  • High-intent search volume in your category
  • Budget of $5k+/month for ad spend

Not Ideal For

  • Brand-new products with no search demand
  • Extremely niche markets with low volume

What You'll Get

  • Qualified leads from high-intent search traffic
  • Predictable cost-per-acquisition data
  • Full visibility into keyword performance

Prerequisites

  • Google Ads account access
  • Conversion tracking setup or willingness to implement
  • Landing pages or website ready
Deliverables

What's Included

Keyword research and competitive analysis
Campaign structure and ad group setup
Ad copywriting (5-10 variations per group)
Bid management and budget optimization
Landing page conversion tracking setup
Negative keyword management
Monthly performance reporting with insights
Ongoing optimization and A/B testing

Final scope is prioritized in sprints, this is the standard baseline.

Capacity Planning

Time & Capacity Explainer

We don't bill hourly. We work in sprints with capacity buckets. Here's how this service fits.

Execution Coverage

40h/mo capacity bucket for ongoing execution

This Service50%

Fits within standard monthly capacity

Growth Partner

Higher capacity + priority for heavier services

Recommended for Heavy Months

Best for multi-service execution or heavy project months

AutoPilot

DIY with templates and async support

Not ideal for this service - requires hands-on execution

Typical Month Capacity

Light Month10-20h
Standard Month20-40h
Heavy Month40-80h

Heavy project months (photoshoots, launches, major campaigns) are planned in advance. We allocate capacity across sprints and coordinate with your timeline.

Expand Your Sprint

Modules & Add-ons

Common add-ons that increase scope and value. These are scoped separately and planned in advance.

Landing Page Build

Custom landing page optimized for search traffic

20-30hAdd to Sprint

Analytics Setup

GA4, GTM, and conversion tracking implementation

8-12hAdd to Sprint

Creative Batch

Display ad creative for GDN expansion

10-15hAdd to Sprint
How We Work

Example Sprint Month

Here's what a typical 4-week sprint looks like for this service.

W1

Discovery & Setup

Keyword research, competitor analysis, account audit, and campaign structure planning

W2

Campaign Build

Ad copywriting, campaign setup, tracking implementation, and initial launch

W3

Optimization

Bid adjustments, negative keyword additions, ad testing, and performance monitoring

W4

Reporting & Scale

Performance analysis, budget reallocation, and recommendations for next sprint

Client Success

Proof

"Daniel is one of the most savvy and creative SEO and online marketers I have come across. He has a firm grasp of SEO and all online marketing activities designed to increase website traffic."

Mark Subel

Digital Marketing Consultant, Focal Click

Questions

Frequently Asked Questions

Explore More

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Ready to ship real work?

Book a consultation to discuss your project. US-based team, 24-hour response time, sprint-based delivery.