Lifecycle Marketing

18-30h typical

Strategy & Management18-30h

Maximize customer lifetime value with automated journeys

Email automation, retention campaigns, and customer journey optimization.

Best For

  • Subscription businesses focused on retention
  • E-commerce brands with repeat customers
  • SaaS companies optimizing onboarding

Not Ideal For

  • One-time purchase businesses
  • Brands without email list

What You'll Get

  • Automated customer journeys
  • Increased retention and LTV
  • Data-driven lifecycle optimization

Prerequisites

  • Email marketing platform (Klaviyo, HubSpot, etc.)
  • Customer data and segmentation
  • Clear customer lifecycle stages
Deliverables

What's Included

Customer lifecycle mapping
Email automation strategy and flows
Segmentation and personalization setup
Campaign creation (welcome, onboarding, retention)
Loyalty program design and implementation
Churn prevention campaigns
A/B testing and optimization
Monthly performance reporting

Final scope is prioritized in sprints, this is the standard baseline.

Capacity Planning

Time & Capacity Explainer

We don't bill hourly. We work in sprints with capacity buckets. Here's how this service fits.

Execution Coverage

40h/mo capacity bucket for ongoing execution

This Service50%

Fits within standard monthly capacity

Growth Partner

Higher capacity + priority for heavier services

Recommended for Heavy Months

Best for multi-service execution or heavy project months

AutoPilot

DIY with templates and async support

Not ideal for this service - requires hands-on execution

Typical Month Capacity

Light Month10-20h
Standard Month20-40h
Heavy Month40-80h

Heavy project months (photoshoots, launches, major campaigns) are planned in advance. We allocate capacity across sprints and coordinate with your timeline.

Expand Your Sprint

Modules & Add-ons

Common add-ons that increase scope and value. These are scoped separately and planned in advance.

Customer Journey Workshop

Facilitated workshop to map customer lifecycle and touchpoints

8-12hAdd to Sprint

Loyalty Program Build

Custom loyalty program design and implementation

25-40hAdd to Sprint

Advanced Segmentation

Predictive segmentation and behavioral triggers

15-25hAdd to Sprint
How We Work

Example Sprint Month

Here's what a typical 4-week sprint looks like for this service.

W1

Lifecycle Mapping

Customer journey mapping, segmentation strategy, and automation planning

W2

Flow Build

Email flow creation, copywriting, design, and automation setup

W3

Testing & Launch

A/B testing, flow activation, and initial monitoring

W4

Optimization

Performance analysis, flow optimization, and expansion planning

Questions

Frequently Asked Questions

Explore More

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Ready to ship real work?

Book a consultation to discuss your project. US-based team, 24-hour response time, sprint-based delivery.