Influencer Sourcing

15-25h typical

Strategy & Management15-25h

Find the right influencers who actually move the needle for your brand

Research-driven influencer identification, vetting, and outreach across YouTube, Instagram, TikTok, and beyond.

Best For

  • Brands launching influencer marketing for the first time
  • Companies needing vetted influencer lists for specific niches
  • Businesses wanting to scale influencer partnerships without the guesswork
  • E-commerce brands targeting YouTube or TikTok audiences

Not Ideal For

  • Brands without a clear product or offer to promote
  • Companies expecting influencer results without a budget for partnerships

What You'll Get

  • A vetted list of influencers matched to your brand and audience
  • Engagement rate analysis and audience quality scores
  • Outreach templates and initial contact initiated

Prerequisites

  • Clear target audience and campaign objective
  • Budget range for influencer partnerships
  • Product or service ready to promote
Deliverables

What's Included

Influencer criteria definition and brief
Platform-specific research (YouTube, Instagram, TikTok, etc.)
Influencer list with profiles, metrics, and contact info
Audience quality and engagement rate analysis
Niche alignment and brand safety vetting
Outreach templates and initial contact
Partnership rate benchmarks
Shortlist with recommendations

Final scope is prioritized in sprints, this is the standard baseline.

Capacity Planning

Time & Capacity Explainer

We don't bill hourly. We work in sprints with capacity buckets. Here's how this service fits.

Execution Coverage

40h/mo capacity bucket for ongoing execution

This Service50%

Fits within standard monthly capacity

Growth Partner

Higher capacity + priority for heavier services

Recommended for Heavy Months

Best for multi-service execution or heavy project months

AutoPilot

DIY with templates and async support

Not ideal for this service - requires hands-on execution

Typical Month Capacity

Light Month10-20h
Standard Month20-40h
Heavy Month40-80h

Heavy project months (photoshoots, launches, major campaigns) are planned in advance. We allocate capacity across sprints and coordinate with your timeline.

Expand Your Sprint

Modules & Add-ons

Common add-ons that increase scope and value. These are scoped separately and planned in advance.

Outreach Campaign

Full outreach campaign management — pitching, negotiating, and securing partnerships

15-20hAdd to Sprint

Campaign Brief Creation

Detailed creative brief for influencers including talking points, dos/don'ts, and deliverables

5-8hAdd to Sprint

Performance Tracking

Post-campaign tracking of reach, engagement, and conversion from influencer content

8-12hAdd to Sprint
How We Work

Example Sprint Month

Here's what a typical 4-week sprint looks like for this service.

W1

Criteria & Research

Influencer criteria definition, platform research, and initial list building

W2

Vetting & Analysis

Audience quality analysis, engagement rate review, brand safety vetting, and shortlisting

W3

Outreach Prep

Outreach templates, rate benchmarking, and initial contact with top candidates

W4

Delivery & Handoff

Final vetted list, recommendations, and handoff for partnership negotiations

Client Success

Proof

"They found us 12 YouTube influencers in our exact niche within two weeks. Three of them became long-term partners."

Influencer Sourcing Client

Marketing Director, Best Odds Corp

Questions

Frequently Asked Questions

Explore More

Related Services

Ready to ship real work?

Book a consultation to discuss your project. US-based team, 24-hour response time, sprint-based delivery.