Deep/Wide Market Research

20-40h typical

ServicesStrategy & ManagementDeep/Wide Market Research
Strategy & Management20-40h

Make decisions backed by real market intelligence, not assumptions

Comprehensive market research — deep dives into specific segments or wide scans across an entire industry — delivered as actionable intelligence.

Best For

  • Companies entering a new market or launching a new product
  • Businesses validating pricing, positioning, or demand
  • Founders needing investor-grade market analysis
  • Teams making major strategic decisions

Not Ideal For

  • Businesses needing a quick Google search (this is deep research)
  • Companies with no intention of acting on the findings

What You'll Get

  • Structured research report with executive summary
  • Competitive landscape and market sizing
  • Actionable recommendations based on findings

Prerequisites

  • Clear research question or decision to be informed
  • Industry or market to be researched
  • Timeline and intended use of findings
Deliverables

What's Included

Research brief and methodology
Market sizing and TAM/SAM/SOM analysis
Competitive landscape mapping
Customer segment analysis and personas
Trend analysis and market dynamics
Pricing benchmarks and positioning gaps
Executive summary with key findings
Recommendations and strategic implications

Final scope is prioritized in sprints, this is the standard baseline.

Capacity Planning

Time & Capacity Explainer

We don't bill hourly. We work in sprints with capacity buckets. Here's how this service fits.

Execution Coverage

40h/mo capacity bucket for ongoing execution

This Service50%

Fits within standard monthly capacity

Growth Partner

Higher capacity + priority for heavier services

Recommended for Heavy Months

Best for multi-service execution or heavy project months

AutoPilot

DIY with templates and async support

Not ideal for this service - requires hands-on execution

Typical Month Capacity

Light Month10-20h
Standard Month20-40h
Heavy Month40-80h

Heavy project months (photoshoots, launches, major campaigns) are planned in advance. We allocate capacity across sprints and coordinate with your timeline.

Expand Your Sprint

Modules & Add-ons

Common add-ons that increase scope and value. These are scoped separately and planned in advance.

Primary Research

Customer interviews, surveys, or focus groups to supplement secondary research

15-25hAdd to Sprint

Competitor Deep Dive

Detailed analysis of 3-5 specific competitors including positioning, pricing, and strategy

10-15hAdd to Sprint

Research Presentation

Executive presentation of findings for board or investor meetings

5-8hAdd to Sprint
How We Work

Example Sprint Month

Here's what a typical 4-week sprint looks like for this service.

W1

Scoping & Secondary Research

Research brief, methodology, market sizing, and initial data gathering

W2

Competitive & Customer Analysis

Competitor mapping, customer segment analysis, and trend research

W3

Synthesis & Insights

Data synthesis, pattern identification, and insight development

W4

Report & Recommendations

Report writing, executive summary, and strategic recommendations delivery

Client Success

Proof

"The research they delivered was more thorough than anything our internal team had produced. It directly shaped our go-to-market strategy."

Market Research Client

VP of Strategy, Best Odds Corp

Questions

Frequently Asked Questions

Explore More

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Ready to ship real work?

Book a consultation to discuss your project. US-based team, 24-hour response time, sprint-based delivery.