The Challenge
The luxury hotel group faced declining bookings during the competitive holiday season. Despite having premium properties, they struggled to differentiate themselves in a crowded market. Their existing marketing lacked emotional resonance and failed to capture the aspirational experience they offered.
Our Approach
We developed a cinematic storytelling approach that positioned the hotels as the gateway to unforgettable Vegas experiences. The strategy centered on creating desire through visual storytelling, targeting high-net-worth travelers with precision digital campaigns, and leveraging social proof from influencer partnerships.
What We Shipped
Produced 3 cinematic video spots showcasing luxury experiences
Launched multi-channel paid media campaign (Meta, Google, YouTube)
Partnered with 12 luxury lifestyle influencers for authentic content
Created interactive landing pages with immersive 360° hotel tours
Implemented retargeting strategy with dynamic creative optimization
Impact & Outcomes
The campaign exceeded all benchmarks, driving a 45% increase in direct bookings during the holiday season. Social media impressions surpassed 2 million, with engagement rates 3x higher than industry average. Most importantly, average booking value increased by 15%, indicating we attracted the premium audience segment.
Visual Story
How We'd Scale This
To scale this success, we recommend expanding the campaign to year-round execution with seasonal creative refreshes. The proven creative framework can be adapted for other properties and markets.