The Challenge
The casino needed to launch a new VIP gaming experience in a market saturated with high-stakes offerings. Traditional advertising wouldn't reach their ultra-high-net-worth target audience, and they needed to create exclusivity and demand before opening day.
Our Approach
We designed an invitation-only launch strategy that leveraged scarcity and social proof. The approach focused on creating FOMO through exclusive previews, partnering with luxury lifestyle brands, and generating earned media through strategic PR placements.
What We Shipped
Curated guest list of 500 high-net-worth individuals and influencers
Produced immersive launch event with live entertainment and gaming demos
Secured partnerships with luxury brands (watches, spirits, automotive)
Executed targeted PR campaign resulting in 15+ media placements
Created VIP membership program with tiered benefits and exclusivity
Impact & Outcomes
The launch exceeded revenue projections by 40%, generating over $5M in opening weekend gaming revenue. We sold 200+ VIP memberships at $10k+ each before opening night. The event was featured in major gaming and luxury lifestyle publications, establishing the venue as the premier high-stakes destination.
Visual Story
How We'd Scale This
Maintain momentum with ongoing VIP member events, targeted acquisition campaigns, and content marketing to attract new high-rollers. The foundation is set for sustained growth.