Mac Poker? was the first online poker site dedicated to Apple computer users. At the time the site was created, Apple operating system users were unable to play poker on their Apple products such as a Mac computer. Research indicated that there were methods that could be implemented to allow Apple product users to play poker online so we began reporting these methods on the Mac Poker??website.
Mac Poker? was originally developed as a simple 10 page website with a single instant play poker room on the homepage. Before we knew it, the site was ranking strongly as the number 1 result in MSN and Yahoo! search engines, outranking all other competing websites. Google rankings followed shortly thereafter, but dropped off after the “honeymoon period.” We decided to develop a new site with a 3-column design geared toward higher quality content, IMAC Poker?.
Mac Poker? sat dormant during the development of this new site, but then something unexpected happened; Mac Poker??began to rank strongly in Google. Our focus moved from IMAC Poker??back to Mac Poker??and we quickly developed an authority site from it.
Realizing that the content was going to quickly outgrow the design, we redesigned Mac Poker??to a 3-column design similar to it’s sister site. The content grew from 50 pages to over 700 pages while the number of advertisers grew from two to over thirty. The real development of the site began here.
During this time, we worked hard on our SEO marketing and gained top positions for competitive two and three tier keywords in Google.
In October of 2008, we redesigned Mac Poker? once again. This time, we began utilizing a content management system that was scalable and allowed us to control the permissions and access of our employees to the site.
Mac Poker??Site Highlights:
- Online Since: April 10, 2005
- Google Pagerank: 4
- Niche: Gambling media site for Apple computer & operating system users
- Monthly Unique Visitors: 21,000 unique/mo
- Number of Pages: 608
- Geographical Targeting: No
- Languages: English
- 45.00% United States
- 7.75% Canada
- 7.60% United Kingdom
- 5.50% Germany
- 3.00% Italy
- 2.75% Netherlands